“Why We Race - Falken Tyre at the 24h Nürburgring 2024” and “A Monument to the Art of Racing - Falken Tyre at the 24h Nürburgring 2023”

The International Motor Film Awards.
We’ve won. For the third time.

Director Toby Kahler

Client Falken Tyre Europe

Project
“Why We Race - Falken Tyre at the 24h Nürburgring 2024”

“A Monument to the Art of Racing - Falken Tyre at the 24h Nürburgring 2023”

After being nominated for both ‘Best Event Film’ and ‘Best Editing,’ the Falken Tyre 24h Nürburgring 2024 film “Why We Race” was named ‘Best Event Film’ at this year’s International Motor Film Awards, held at Alexandra Palace, London, on Friday, 4 October 2024.

With 2024 marking the fifth consecutive year of nominations, this achievement also represents the third time we have taken home the trophy. Previous wins include “Whatever Comes Our Way” (2020) and “A Monument to the Art of Racing” (2023).

To date, the award-winning film has garnered over 3.6 million views. Directed by Tobias Kahler and produced by motionctrl Filmproduktion, “Why We Race” was released in July and chronicles the relentless pursuit and unwavering passion that define the Nürburgring 24-hour race.

“Why do we race?”

Amid the fog that dominated this year’s storyline, “Why We Race” captures the ceaseless dedication, the quest for perfection, and the enduring spirit that fuels our efforts—year after year, hour after hour, lap after lap.

Dennis Wilstermann, Assistant Manager Marketing at Falken Tyre Europe GmbH, explains: “Winning ‘Best Event Film’ at the International Motor Film Awards is a special honor for us. Being recognized at such a prestigious event, especially among such strong competition, shows that our passion and dedication allow us to thrive in a high-profile, demanding environment. Congratulations to everyone involved, and especially to Tobias Kahler and his talented team.”

The International Motor Film Awards honor outstanding achievements in directing and production within the automotive and motorsport sectors. They are supported by experts across the industry, as well as representatives from the film and television arenas.