Black and White. And Everything In Between. For this project, our director Toby Kahler visited two photographers from opposite corners of the world, each a master in completely different photographic genres. Andre D. Wagner, a renowned street photographer from New York, and Fatma Almosa, celebrated for her black-and-white photographs of fossil dunes in the Abu Dhabi desert, embody distinct yet complementary visions of monochromatic artistry. For these talents, working in black and white is not a limitation - it’s an opportunity and a commitment to the fundamental principles of photography.

The result is a striking global launch campaign trailer and two photographer stories that showcase these artists' mastery.